Traces the human drive and cognitive capacity for naming the living world, evaluating the contributions of such figures as Linnaeus and Darwin while exploring the human preference for familiar, rather than scientific, names.
| Author | Carol Kaesuk Yoon |
| Publisher | W. W. Norton & Company |
| Release Date | 2010-08-02 |
| ISBN | 0393338711 |
| Pages | 352 pages |
| Rating | 4/5 (13 users) |
